Marketo Engage (Adobe)

Marketo Engage, now part of Adobe Experience Cloud, is a robust marketing automation platform I've used extensively for B2B lead nurturing and revenue attribution. It excels at building complex multi-step campaigns using smart lists, triggers, and dynamic content, with deep Salesforce integration ensuring seamless sales handoffs and real-time scoring. AI features like predictive content and generative tools for emails and landing pages have streamlined personalization at scale, while attribution reporting proves marketing's pipeline impact effectively.

That said, the platform's complexity demands dedicated ops expertise—new users face a steep learning curve with its dated UI and multi-step workflows. Performance lags in large databases, and reporting requires custom builds for deeper insights. Pricing scales steeply with contacts and add-ons, making it overkill for smaller teams without enterprise needs. It's powerful for mature orgs but requires investment in training and setup to unlock value.