GetResponse
All-in-one email marketing platform with AI content generation, landing pages, webinars, and automation.
About GetResponse
GetResponse is a mature email marketing and marketing automation platform with nearly three decades of history, serving businesses across 183 countries. With 1,120 G2 reviews at a 4.3 rating, it is one of the most widely adopted platforms in its category. The platform consolidates email marketing, marketing automation workflows, landing page creation, webinars, forms and popups, push notifications, SMS, and AI-powered product recommendations into a single subscription, reducing the need for multiple point tools. AI capabilities include an AI email content generator, AI subject line optimization, AI product recommendations for e-commerce campaigns, and an AI course creator for selling knowledge products. The drag-and-drop email builder is consistently praised for being intuitive, and the visual automation workflow builder supports complex behavior-based sequences including event triggers, tags, and lead scoring. Deliverability rates are strong. Pricing starts at $19 per month for the Starter plan with a 14-day free trial and a free account available. Weaknesses include a pricing model that scales steeply with contact list size, an interface that feels dated compared to newer competitors, limited multivariate A/B testing capabilities, and variable support quality across tiers. For small to mid-market businesses that want a comprehensive marketing suite at an accessible price point, GetResponse remains a solid and proven choice.
This review was AI-generated and is pending editorial review. Researched by Perplexity AI on 2026-05-20
Pros
- All-in-one platform combines email, automation, landing pages, webinars, and SMS without requiring multiple tools
- Visual automation builder supports complex behavior-based workflows including lead scoring and event triggers
- Built-in webinar hosting is a genuine differentiator over most email marketing competitors
- Strong email deliverability rates consistently reported by users across industries
- 14-day free trial with full feature access enables proper evaluation before committing
Cons
- Pricing scales steeply as contact list grows, making it expensive for high-volume senders at scale
- Interface feels dated in places compared to newer platforms with more modern UX design
- A/B testing is limited to basic split tests without robust multivariate or multi-element testing options
- Customer support quality and response speed vary significantly depending on plan tier and time zone
- Advanced AI features like AI product recommendations are restricted to the Enterprise plan