Copy.ai
AI copywriting tool with workflow automation for marketing and sales teams
About Copy.ai
Copy.ai is an AI-powered writing assistant focused on marketing and sales copy. Originally launched as a short-form copywriting tool, it has evolved into a full workflow automation platform with its Workflows feature that chains multiple AI actions together.
The platform offers 90+ copywriting tools covering ad copy, email subject lines, product descriptions, social media posts, blog introductions, and more. Copy.ai's Chat feature provides a conversational interface for brainstorming and content creation.
What sets Copy.ai apart is its Workflows engine — users can build multi-step AI automations that, for example, research a company, draft a personalized email, and output it to a CRM. This makes it particularly powerful for sales teams doing outbound at scale.
Pros
- Generous free plan (2,000 words/month)
- 90+ copywriting templates for every use case
- Workflows feature automates multi-step content tasks
- Excellent for short-form sales and ad copy
- Simple, intuitive interface
Cons
- Long-form content quality lags behind Jasper
- Free plan is very limited
- Workflow automation has a learning curve
- Less focus on SEO optimization