This book, Marketing Canvas: The Five Stage Blueprint for Implementing AI, is an extremely helpful resource for marketing professionals looking to understand and implement artificial intelligence into their marketing efforts. The author, David Isbitski, clearly explains the five stages of marketing AI implementation, from early stages of planning, to collecting data and developing your AI strategy, to using metrics to measure ROI and eventually transforming customer experience and personalization.
Within each stage, David provides resources for architects, developers, and data scientists, plus dozens of practical tips on how to best use AI and analytics. He also provides examples of how AI has advanced some of the most successful marketing campaigns in the world.
Overall, I highly recommend this book to anyone interested in learning more about artificial intelligence and how it can be used in marketing. It’s a great guide that covers many topics, including advanced analytics, branding, and customer segmentation. It’s also worth noting that the tips in this book are applicable to many different industries and disciplines.
Publisher : Stanford Business Books; 1st edition (May 18, 2021)
Where to buy: https://www.amazon.com/Marketing-Canvas-Five-Stage-Implementing-Intelligence/dp/150361316X/