Algorithmic marketing by Ilya Katsov

About the author

Ilya Katsov is Vice President of Technology at Grid Dynamics, a global consulting firm specializing in emerging technologies.  Ilya works on innovative data processing and artificial intelligence solutions for large enterprises.  Prior to joining Grid Dynamics, Ilya worked at Intel Research on wireless technologies.

Book review

• 508 pages
• Publication date: December 2, 2017

In the book the author describes how data analytics and intelligent algorithms are able to automate time-consuming marketing tasks. He covers a wide class of mathematical models used in modern marketing – from linear regression and naive Bayes to semantic analysis and recommendatory algorithms. There is a massive amount of examples provided in the book not only from the field of promotion, but also such aspects as pricing strategies, assortment management, demand forecasting and etc.